An idea for a marketing campaign using promotional products that a distributor shared with a client went to another vendor. This is frustrating situation. How can you avoid having this happening to you?
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Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.
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Learn how to sell better to small businesses, plus get pointers on holiday self-promotion and designing a better web store.
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I believe you can’t be all things to all people but you can be a star in your target market.
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In my last post, I suggested that we are all now owners of our own television broadcasting station courtesy of YouTube. Today, I propose that we also now all own our newspaper as well. That newspaper of course is our blog.
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If Facebook were a country, it would be the third largest in the world.
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Meet the new Rolodex. It’s called LinkedIn and it should be one of your business tools.
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In my last post, I discussed the four generations that are now occupying the buyer’s chair. Because they are the newest workers and more and more are becoming your buyers, I’ll discuss Gen Y’ers in more detail.
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Someone brought an article to my attention that I wrote a couple years ago. For years I presented this content in seminars at industry events around the country, but now it’s online for you to enjoy.
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Today, the rules of business and the rules of marketing are being rewritten. Social media and the ways in which we communicate have made everything Instant, Public and Permanent.
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