This may be contrary to what many in our industry have been trained to do, but I don’t believe cold calls are an effective prospecting strategy.
Read MoreGet More Sales Without Cold Calls…
Tag: Marketing
Do You Suffer from Elephant Thinking?
Lately, I’ve been pondering the changing world we live in. In reflecting on this topic, a concept one of the most forward-thinking people I know, Charley Johnson, shared a while ago came to mind.
Read More5 Tips To Get Your Press Release Printed
You know how to get your client’s message out on a pen, but do you know how to get it out as a press release? Here are tips to help maximize your PR prowess.
Read MoreWhat’s The Bigger Issue (Behind the Ban on Promotional Products)?
With the California state government ban on promotional products and the previous ban from the pharmaceutical industry, many of us have serious concerns about the future of our livelihood, and rightly so.
Read MoreIt’s All in the Presentation
I love when real-life situations point me to meaningful business lessons. I have learned so much from life’s experiences.
Read MoreThe #1 Way to Boost Your Sales
While it’s always smart to look for new business, the fastest and easiest way to increase your sales is to sell more to existing clients.
Read MoreHow Are You Different?
Can you come up with five points where your customers would regard you or your organization as being different from everything else they see in the marketplace?
Read MoreCome join the discussion on PM’s LinkedIn!
There’s a lot of great conversations happening in our LinkedIn Group. Come take part!
Read MoreExcerpts from Education at PPAI Vegas
Greetings from a sunny, yet surprisingly cold, Las Vegas! I’m here at the PPAI Expo 2011 in Las Vegas for the third year straight, though this time I was able to make it up a day earlier than normal to attend a few education sessions. It’s my first time attending any industry classes, so I thought it might be cool to share some of my notes and thoughts from the sessions.
Read MoreFriggatriskaidekaphobia – Feeling Very Superstitious
Marketing “luckiness” (or unluckiness if you prefer) on Friday the 13th could be an awesome opportunity for a promotion, which of course would include promotional product sales.
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