In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.
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I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
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Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our mailboxes with junk, which is getting harder and harder to avoid.
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Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event? I know I have. Here’s something to keep in mind.
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Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”
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At the 2015 PPAI Expo, FreePromoTips.com will be receiving a technology award for our website. We are honored that what we do for suppliers, distributors and the industry is being recognized by PPAI. This is also a positive for the supplier and distributor companies that understand and support what FreePromoTips.com does.
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For some people, setting sales goals is not a waste of time. It’s all about perceptions, really—perceptions that empower and motivate you—and about being in control.
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One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials that are compelling and useful.
Read MoreOne of the most difficult parts of getting the sale is showing the customer exactly what they want when they want it. More often than not, this is an immediate need.
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The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
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