Online marketing strategy Archives - Print & Promo Marketing

The Real Reason Industry E-commerce Firms are Growing Faster Than You

July 28, 2015May 8, 2024 Staff Writer

By now you have heard the fact that overall industry firms grew at 1 percent, while industry online firms grew at 33 percent. According to PPAI research, “The proportion of online sales compared to total sales in the industry increased by 4 percentage points from 13.6 percent in 2013 to 17.9 percent in 2014.” Wait, you have valuable relationships and great service, yet overall online firms are growing faster than traditional firms? Why is that?

Colliding Worlds: Does This Scare You?

July 23, 2015May 8, 2024 Jeff Solomon, MAS

In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.