Who made that cool new product?!? You are just returning back from the PPAI Expo in Las Vegas when your client calls you with an urgent request for an important event and needs ideas today to place the order and have it delivered. You recall seeing three or four perfect items for the event, but you can’t recall which vendor had the items and you don’t know the proper keywords to find them in an online product search.
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Recently, I started investigating video conferencing systems for meetings with more than 10 video participants and the ability to call into a number from a phone line if you aren’t near a computer. PPAI board member Rod Brown pointed me in the direction of FuzeBox video conferencing. I also found BlueJeans video conferencing in my own searching.
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With today’s tough economy and overall tighter company budgets, it’s no wonder your clients are becoming more demanding and wanting more from you in a shorter turnaround time. With so many balls in the air, and only two hands to catch them all, working with a smart supplier who can truly be a partner to you will make a world of difference.
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This Rant addresses my business experience with Sprint. It’s one of the most dysfunctional business dealings I’ve ever had. But as usual, in life’s experiences, there are lessons to be learned.
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Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.
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Technology has created channels to easily push your message out. However, it seems more and more that we’re misusing electronic communication when phone or personal contact would be the better choice.
Read MoreWhen you can’t answer the phone, what does a caller hear? Does your voice mail message give each caller a sense that you are professional, enthusiastic and eager to get right back to them… or does it leave them wondering when and if in fact you will ever call them back?
Read MoreWell it’s Valentine’s Day and there is no escaping it, so Happy Valentine’s Day! While I am not the best one to ask for romantic advice, I do have a few tips when it come to building relationships with your clients.
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We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. But when spending a large amount of money and hoping for a strong return on investment, it’s tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.
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For those of you unfamiliar with this expression, it means you are crazy-busy and working at a frantic pace. For all of us in the print and promotional products industry, this is the “in the weeds” time of year.
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