How to Skyrocket Your Q4 Sales

Last week, I had the pleasure of interviewing six of my favorite, top-rated suppliers in a Skyrocket Your Q4 Sales webinar. In just about 50 minutes, each of my guest experts shared a fresh idea to increase your promotional products sales, case studies you can easily duplicate and very special offers and EQP pricing you won’t find anywhere else.

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Shape Up or Ship Out

Something very exciting is happening. Or, at this point, it’s already happened, but on the first day of PPAI, when it hadn’t happened yet, I had that static electricity feeling that something big was about to happen. My esteemed colleagues and I were on tap to help announce the creation of the industry’s first Quality Certification Alliance. And I was excited.

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Look for the Silver Lining

I had the pleasure of attending an open house and media dinner this past week in Chicago. By all accounts, it was a fantastic event which included spending time with some of the industry’s nicest folks, lots of laughs, a great Moroccan restaurant, a professional belly dancer (as well as some not-so-professional belly dancers, you know who you are) and even a tarot card reader.
I am quite the skeptic and when I sat down for my reading I thought to myself, “Hmm, I am sure this will be way off the mark.” In actuality she was pretty much on target, even if

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Media Manners

I’ve shouted out to The Tercet Group before in this blog, but in light of recent revelations, I’ve decided to shill compliments one last time. As of May 31, 2008, the Chicago-based full-service marketing and communications agency will be closing its doors.

I’ve had the pleasure of working with these ladies for the past year, as they’ve represented industry supplier S&S Activewear. We say it all the time around here at PM—if every company in the industry dealt with the media the way this group did, we’d have a much easier time getting things done.
This industry has been blessed with

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The Pleasure Is Mine …

I actually auditioned for “Oprah’s Big Give” reality show. For those of you who watched the first of eight installments of the show that aired on ABC last Sunday, obviously I did not make the cut … but it was quite an experience!

Last April—that’s when auditions were held in NYC—my sister and I jumped on a Greyhound bus (around 1:00 a.m.) and arrived in The Big Apple at approximately 3:00 a.m. You know how you see those outrageous lines of people on TV winding around buildings, bundled in every sweatshirt and fleece blanket they own? Yup, that was us on that early

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Fore!

One of my favorite things about being an editor is that more often than not, real-life interests and passions actually intersect with what you are asked to write about. In this month’s magazine, I was happily immersed in the minutiae of political products and campaigns, which affords me the luxury to poke some fun at politics in the middle of my thousand or so words. I think, no matter who you are rooting for (or against), it’s good to try and see the lighter side of life. Next month I again get the chance to mix work and pleasure, namely, in

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