The Last Days of Trade Shows

Leaving Chicago after last week’s show, I couldn’t help but think about the least well-kept secret in the industry: the last day of any trade show is dead.

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Another Ignorant Hit to our Industry!

Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.

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Advertising Advertisements

PPAI announced yesterday that it was buying advertising time on one of Time Square’s JumboTrons to run a 15-second commercial explaining the value of promotional products in general as advertising tools. If you didn’t get their initial release, Charlie has the story in the newsletter for this week.

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Shape Up or Ship Out

Something very exciting is happening. Or, at this point, it’s already happened, but on the first day of PPAI, when it hadn’t happened yet, I had that static electricity feeling that something big was about to happen. My esteemed colleagues and I were on tap to help announce the creation of the industry’s first Quality Certification Alliance. And I was excited.

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Boy, Are My Arms Tired

Just got back from ASI Orlando and I’m grudgingly accepting that it is indeed still winter. The show was great, and unlike last year (when global warming played a nasty little trick on us and made it 40 degrees), the weather was just gorgeous.
It was a nice way to ease back into the traveling whirlwind that is January and February—my feet are now primed and ready for PPAI next week, that’s for sure. I’m still a little foggy from the lack of weekend (you can’t have everything, I guess), so I’m a little short on repartee. I hope you understand.
Instead, let

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