At times, this need for dependency, although necessary, is just a bit scary. And our dependency need sets the stage nicely for this rant, which addresses another industry relevant topic… TRUST.
Read MoreTag: Price
Selling to Millennials – the Rise of Y!
In my last post, I discussed the four generations that are now occupying the buyer’s chair. Because they are the newest workers and more and more are becoming your buyers, I’ll discuss Gen Y’ers in more detail.
Read MoreVIZIO TV – A Textbook Illustration of Bad Customer Service!
Many business success stories are built on uncompromising customer satisfaction. Here’s a good story about what happens when a company offers bad customer service.
Read MoreThe Real Differentiator
Are you concerned about all the competition for your business these days (and who isn’t)? Are you worried your clients may “jump ship” if they find a competitor with a lower price? Here’s how you can stand out and get more sales without cutting your price.
Read MoreLove as a Business Strategy
Is there room for soft-hearted words like “love” in the world of business?
Read MoreThe Times They Are A Changing
Change is something that many of us have a hard time with. And times they are a changing for our industry. In fact, I truly believe the way our industry operates now is fast becoming obsolete. That may sound harsh, but please hear me out.
Read MoreThinking Outside the Price
In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.
Read MoreAre Your Customers Asking For Discounts?
In today’s ever-changing economy, your customers may have more budget concerns. You may be asked to discount your price. What should you do?
Read MoreWhen China Ruled The World
Esquire’s Thomas Barnett explains why he thinks China’s influence on the world stage will be short-lived. Plus, I go to Disney World and live to tell about it.
Read MoreCome On, Just Sell – Sales 101
I know that our industry is about selling. Whether it is higher price pointRead More
electronics or more reasonably priced value based products, the key to success is
moving imprinted inventory from the warehouse into homes and offices.
That's it, really there is nothing more to it. Or is there?