I Depend on You… But Do I Trust You?

At times, this need for dependency, although necessary, is just a bit scary. And our dependency need sets the stage nicely for this rant, which addresses another industry relevant topic… TRUST.

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Selling to Millennials – the Rise of Y!

In my last post, I discussed the four generations that are now occupying the buyer’s chair. Because they are the newest workers and more and more are becoming your buyers, I’ll discuss Gen Y’ers in more detail.

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VIZIO TV – A Textbook Illustration of Bad Customer Service!

Many business success stories are built on uncompromising customer satisfaction. Here’s a good story about what happens when a company offers bad customer service.

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The Real Differentiator

Are you concerned about all the competition for your business these days (and who isn’t)? Are you worried your clients may “jump ship” if they find a competitor with a lower price? Here’s how you can stand out and get more sales without cutting your price.

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The Times They Are A Changing

Change is something that many of us have a hard time with. And times they are a changing for our industry. In fact, I truly believe the way our industry operates now is fast becoming obsolete. That may sound harsh, but please hear me out.

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Thinking Outside the Price

In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.

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