Unfortunately, artwork is still a major headache for distributors and suppliers alike. We’ve come a long way and the problems are easier to fix with a skilled graphic artist than they were 15 years ago, yet there are still a few fundamental misunderstandings that cause problems for the promotional products industry.
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There is a market of around $20 billion dollars for what you’ve got to sell. Most of us would be very happy with just a few crumbs from that table. So what’s holding you back?
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Recently, I started investigating video conferencing systems for meetings with more than 10 video participants and the ability to call into a number from a phone line if you aren’t near a computer. PPAI board member Rod Brown pointed me in the direction of FuzeBox video conferencing. I also found BlueJeans video conferencing in my own searching.
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Here’s the deal: Problem solvers always make money! No matter what the industry. No matter what the economy is doing. No matter what. If you can get out of the product-selling business and into the problem-solving business, you will always be in demand and you will always be able to make money. Here are five problems that you can solve.
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This Rant addresses my business experience with Sprint. It’s one of the most dysfunctional business dealings I’ve ever had. But as usual, in life’s experiences, there are lessons to be learned.
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We’ve all done it. We’ve asked for support or reported a bug to development without enough details to help them and expect them to fix it. Here’s why that doesn’t work, and why it’s similar to a problem distributors face every day.
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Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
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Are you ready to commit to making 2013 your best year yet?
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Three easy tips to help you handle the most hectic time of the year.
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How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
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