Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
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While programs like WRAP and FLA have merit, they just address one area of compliance—and they may not transfer through to your organization.
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One of the biggest challenges in the promotional products industry is how to differentiate what you offer from all your competitors. You don’t want to be viewed as just another “me too” promotional products business.
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Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
Read MoreYou get a call one morning from a marketing manager referred to you by one of your customers. She desperately needs 7,500 tote bags for an event the following week and wants to know if you can deliver.
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A short example about how a little promotion can go a long way.
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The best solutions to complex problems have always been found through a collaborative effort. And this is true in our industry; it truly takes a village to successfully deliver product safety and compliance.
Read MoreIf attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.
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Our industry seems to be struggling with the question of whether or not to commit time, effort and money to developing compliance programs. It’s an oversimplification, but you can group our industry into five basic categories on this topic.
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On the eve of SaferProducts.gov’s one-year anniversary, the Consumer Product Safety Commission has released its list of the 10 most-reported product categories.
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