Today there are more brands, more products and more choices. But, in reality, it’s just more of the same.
Read MoreAre You Meaningfully Different?
Tag: Product
Differentiating Quality Still a Challenge for the Promotional Products Industry
Of all the costs that go into making a promotional product, quality costs are often the hardest to appreciate.
Read MoreWhat Do Your Sales Say to You?
A recent press release said that pen sales are increasing in the promotional products industry. What does this say about the current climate, and what can we learn from it?
Read MoreA State of Confusion?
It seems like every week I read an article lamenting the Consumer Product Safety Improvement Act (CPSIA) and the efforts underway in Congress to roll back some of the provisions of this law.
Read MoreTop 3 Ways to Increase the Order Size
It’s the time of the year when you may be concerned about reaching your 2011 promotional products sales goals. If you’re not quite where you want to be, today’s blog post is sure to help get you there.
Read MoreSell Your Strengths, Respect Your Competitors
Raise your hand if you like negative campaign ads.
No hands? I’m not surprised.
If You Sell Promotional Products, Learn to Read a Test Report
I know, I know. Boring technical jargon. It’s all true. But unless you have someone else in your company to take care of this for you, you can’t afford not to know how to read a test report.
Read MoreIs It a Toy? We May Find Out Soon.
Think you know a toy when you see one? We should soon find out if the Consumer Product Safety Commission agrees with you.
Read MorePromotional Products Company Exposed In NBC Dateline Report!
Since this is my “rant” I’ll just be frank and say that I think many of us are numb to this issue that threatens our industry… myself included.
Read More“Good morning. I’m calling from the Consumer Product Safety Commission.”
It isn’t hard to imagine how the call would go.
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