One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
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The Folly of E-mail
If you’ve never taken anything I’ve blogged about to heart these three months or so, please don’t let this entry fall on deaf ears.
There is a small project I’ve been working on in the evenings, and, like most things these days, much of the correspondence with those involved has been through e-mail. Almost a month ago, I’d e-mailed the project’s financier with some specific questions related to the work. After the first week passed without receiving a response from him, I grew uneasy, but did not take action. An obvious next-step would have been to make a follow-up call, right?
It’s