Clients and prospects still are buying. Your customers still need you and still want to buy from you. What your customers want to buy is a more efficient, more profitable, more exciting company. They want to buy a better brand. They want to buy the ability to be the first choice among shoppers looking for the services…
Read MoreTag: Promotion
My Best Promotion: Infusing Bold Solutions & What We Do Do
This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic “My Best Promotion.”
Read More3 Labor Day Promotion Ideas
How to find potential Labor Day clients and implement a promotion before September 2.
Read MoreYes, You Deserve That Award
Everyone reading this publication has accomplished something—or is working on the project—that has potential to win them that award or gain them widespread recognition.
Read MoreMy Favorite Promotion … “You Know What It Is”
My favorite promotional item carries a lot of meaning for me. Here’s a clue to figure it out: If you’re like rapper Wiz Khalifa, “you know what it is.”
Read More99 Problems: An ineffective promotion shouldn’t be one
Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.
Read MoreHow to Get Free Press with Promotional Products
A short example about how a little promotion can go a long way.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 2
Part two of Paul’s breakdown of the four classic componenets of marketing.
Read MoreNew Skills to Apply the New Rules
If normal is dead and the values have changed, what are the new skills you will need in this new digital, wired, connected, reinvented world?
Read MoreTop 3 Ways to Increase the Order Size
It’s the time of the year when you may be concerned about reaching your 2011 promotional products sales goals. If you’re not quite where you want to be, today’s blog post is sure to help get you there.
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