Adding humor to your video ads can be a profitable move. Bottom line: People buy from companies they like. Don’t get me wrong, what your company sells is extremely important, but if you lack personality, people could fail to remember you.
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Happy New Year! It’s a new year, and time for the promotional product industry’s two major shows—the ASI show in Orlando and the PPAI Expo in Las Vegas.
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On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
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just when you think you’re out of the woods on an issue, it pops up in a most unexpected place. As reported in a recent article in Naturally Savvy, research has found BPA in cash register receipts at many of your favorite supermarkets.
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Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful.
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The discussion on how businesses operate continues online in various forums. I believe these types of conversations should be handled carefully.
This week, we announced the redesign of our home page and magazine. Let us know what you think about the new looks.
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During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
Read MoreIt takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many of them will never forget what they’ve seen in the news. Headlines from Bangladesh and Pakistan underscore the need for social accountability audits.
Read MoreWhether you want to believe it or not, the weather impacts the ability for business to get done. One look at Facebook during Hurricane Sandy illustrated just how disruptive the storm was to industry firms.
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