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Tag: Promotional

Compliance is Not Enough for Safe Promotional Products

March 19, 2012May 8, 2024 Rick Brenner

If attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.

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Would You Fire This Customer?

March 6, 2012May 8, 2024 Rosalie Marcus

Have you ever had to fire a customer? I know I have. Read on to see my suggestions on when and if you should give up on a promotional products account.

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4 Signs that the Promotional Products Industry Will Improve in 2012

February 24, 2012May 8, 2024 Kyle A. Richardson

This year is going to be one of strength and growth for the promotional products industry, and I have four (completely unscientific) reasons why.

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5 Favorite Promotional Computer Accessories

February 17, 2012May 8, 2024 Kyle A. Richardson

A quick look at some of my favorite promotional products for computers, laptops and tablets.

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Can You Create Customer Loyalty?

February 7, 2012May 8, 2024 Rosalie Marcus

These days, promotional products can be purchased everywhere, and your customers know it. With all the competition for your business, how can you create customer loyalty and repeat business?

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Your Strategic Plan For Success

December 16, 2011May 8, 2024 Brent Stone

To say 2011 was an interesting year for business would be an understatement.

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Are Your Clients Shopping Your Ideas? Here’s What You Can Do

December 13, 2011May 8, 2024 Rosalie Marcus

An idea for a marketing campaign using promotional products that a distributor shared with a client went to another vendor. This is frustrating situation. How can you avoid having this happening to you?

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A Changed Life … My Personal Journey in This Industry

December 6, 2011May 8, 2024 Jeff Solomon, MAS

Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.

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Another Ignorant Hit to our Industry!

November 22, 2011May 8, 2024 Jeff Solomon, MAS

Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.

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Promotional Marketing’s Four-Letter Word

November 18, 2011May 8, 2024 Kyle A. Richardson

When the president calls your industry extraneous, you know there’s a problem.

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