As a business coach for the promotional products industry I hear lots of challenges that promotional sales professionals are facing. Here’s a recent dilemma that a new coaching client came to me with. Perhaps you can relate.
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A video quickly running through some of the promotional gifts I received from my new landlord.
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Last week I had the pleasure of presenting at PROMOTIONS EAST in Atlantic City. One of the sessions I facilitated was “The Women’s Selling Advantage.” I believe women have several distinct advantages that put them in an enviable position in the promotional products industry.
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While some may wish it were so, product safety is not going away.
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Research firm IBISWorld says United States apparel manufacturing is a dying industry. What do you think?
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Last week Chris Matthews gave a passionate commencement speech at Temple University in Philadelphia, “5 Rules for Life.” Here are Matthews’ five rules and my selling smarter take on them.
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This may be contrary to what many in our industry have been trained to do, but I don’t believe cold calls are an effective prospecting strategy.
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News of the serious economic challenges of many states across the country is not just hearsay any longer. From the East to the West Coast, the nightly news is dominated by reports chronicling state and local governments struggles in dealing with significant budget shortfalls.
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Over the past couple of decades, several industries have been rocked to their core. Some are nearly extinct. Others are permanently changed. What is happening now to the promotional products industry? Have the rules changed, or is this a whole new and different game?
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What do you do on a regular basis to keep your business resilient? How do you keep the lines of communication open when responding to a critical situation?
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