When I first started selling promotional products, I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market that my business quickly doubled and then tripled, becoming one of the fastest-growing companies in my region.
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The finals are over, the champions have been crowned, and all the commemorative gear has been handed out. Click through to see some of the best apparel promotions from the series.
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Zach Snyder’s new Superman film raises the bar for product placements and frowny faces.
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From charging pillows to a Fortress-of-Solitude USB drive, the new Superman movie is being hyped with some of the most elaborate and fascinating promotional items I’ve ever seen. Click through to see some of the stunning, and occasionally ridiculous, examples.
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There’s a heated debate going on in a promotional products LinkedIn group I participate in about whether or not to participate in the bidding process.
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Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
Read MoreWhether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client’s good name.
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How do you explain the value and function of promotional products to customers, friends or even strangers? We’ll cover several ways to showcase the effectiveness of promotional products in today’s blog.
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Ten tips for becoming a pro in the promotional products industry.
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A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry’s pricing codes. Here’s my advice on how to respond.
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