The First Step of Small-Business Marketing: Choice Responses

The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”

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Risky Business

I often get asked which product categories are at the highest risk for causing harm to people and damage to an end-user’s brand. My regular answer applies a reasonable amount of common sense.

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It’s Real. It’s How People Feel.

Fear cannot be banished, but it can be calm and without panic; it can be mitigated by reason and evaluation. « Vannevar Bush, American scientist (1890 – 1974)
Like many Americans, I have been watching the national news a lot lately. On CNN recently, there was an interview with Suze Orman,
personal finance expert. In this interview, she answered the question: Is the financial fear and panic occurring on Wall Street and throughout the nation counterproductive? Her answer, “It is not counterproductive, it’s real. It’s how people feel and the markets are made up of how people feel. They buy or they sell

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Every Vote Counts!

Here in Philadelphia, things are really starting to heat up (and it’s only March). Even though the Republican nomination is sewn up, the Democratic primary is coming to town in full force. Bus stops preach the message of hope and campaign ads talk passionately about change. It’s a different feel for a state normally an afterthought in the doldrums of late primary season. It seems that every cubicle, street corner and marketplace is buzzing with the same question, “Who will win—Barack or Hillary?
The youth vote is cited for Obama. The blue-collar vote is assured for Clinton (or so the news outlets keep saying

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