With today’s tough economy and overall tighter company budgets, it’s no wonder your clients are becoming more demanding and wanting more from you in a shorter turnaround time. With so many balls in the air, and only two hands to catch them all, working with a smart supplier who can truly be a partner to you will make a world of difference.
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If you want better answers, ask better questions. It is impossible to serve your clients and create value for them unless you have a thorough understanding of their organization.
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Sales tips and tricks from the dealership lot.
Read MoreEducating is helping your staff, clients, and colleagues realize their true potential. It is for this reason that I love educating and mentoring. By asking powerful and thought-provoking questions I empower people to realize their own depth or the depth of their brand.
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How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
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Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.
Read MoreYou get a call one morning from a marketing manager referred to you by one of your customers. She desperately needs 7,500 tote bags for an event the following week and wants to know if you can deliver.
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