Regulatory Risk

Imagine this: The event is going a lot better than you had expected. Everyone seems really excited about the new launch, and a bunch of the prospects in attendance have expressed interest in learning more about what you can offer. You have gathered lots of new, quality leads it seems! Even better, your chief marketing…

Read More

Duck Dynasty: The Dangers of Tying Your Brand to Celebrities

For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.

Read More

Promotional Products Industry: Balancing Risk and Reward

One of our biggest challenges is the question of how we can help those promotional product reps actually closing the sales and working with limited resources make it part of their decision to deliver safe and socially compliant product? It’s all in the balance of risk and reward.

Read More

Compliance is Not Enough for Safe Promotional Products

If attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.

Read More

Risky Business

I often get asked which product categories are at the highest risk for causing harm to people and damage to an end-user’s brand. My regular answer applies a reasonable amount of common sense.

Read More