Unbelievably, we have entered a new year. 2015 went by so fast that I am still in awe that it is already over. It was such a busy year for the Promo Marketing Media Group. We were not only busy producing our award-winning publications, events, newsletters, online solutions and all the unique custom services we…
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Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition, and will become more successful at differentiating yourself and your company. You’ll be well on your way to moving away from the commodity business and being an innovative value creator. Describe your client’s life before they…
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Making the leap from $300,000, $400,000 or $500,000 in sales to becoming a multimillion dollar distributor can take some hard reflecting, tough choices and most importantly lots of planning. What it comes down to is this: Are you willing to go outside your comfort zone, pursue major accounts and challenge your sales team to follow suit?
Read MorePromotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client’s problems—some of which they might not even know they have.
Read MoreFor the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
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I haven’t checked out Mike’s blog yet to see what fact he has chosen to publicize about me. I’m thinking it’s either about sparkling water or teddy bears (and if not, don’t ask).In any case, here are a couple of more late-breaking headlines. In a world of downsizing and layoffs, at least someone is finding…
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