If you want to become a business partner who matters, you need to get to know your customers. Go deep. Study their companies every way and every where you can. Start on your computer. Google the companies. Read articles about them. Set up Google Alerts to get trending articles about them. Study their industries. Read…
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In order to develop relationships with new prospects and turn those strangers into friends, you need to work at it and be real. This requires taking the necessary steps to help you gain their trust and turn those friends into customers. Here are seven tips that can help you with that.
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I’ve covered many topics through the years and this one is perhaps the most frightening. It threatens our livelihoods and puts a bright spotlight on the Consumer Products Safety Improvement Act (CPSIA). Increasing awareness for product safety and CPSIA regulations is a good thing. Our industry needs to better understand what it takes to be in compliance with these regulations, but this story is outright scary.
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A group of people quickly agree with the statement “Face to Face Selling is Dying,” perhaps too much. For you, I say well done but don’t be too cocky, there are still quite a few people who like to do business face to face even if we see it changing.
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Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
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Last Friday’s newsletter ran one of our biggest stories ever, “Missouri State University Misspells Name on Over 8,000 Promotional Bags.” Worried about ending up like the poor souls who let that error slip by? Then click through!
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Hey everyone! Long time no blog! Sorry about that. I’ve been on the road a lot this last month, and also trying to write 4,000 things at once. It was not a good combination, as I’m sure you can imagine. And now I’m off this week for PPAI Vegas, so hooray, MORE TRAVEL!
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It’s amazing that millions of dollars will be lost in business productivity during the College Basketball Tournament, otherwise known as March Madness.
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America was changed forever on September 11, 2001. As we reflect on the 10-year anniversary of this tragedy, I wanted to share something we have presented to the FreePromoTips audience for the last few years. I find this story shared by past PPAI Chairman, Paul Kiewiet, MAS to be quite inspirational.
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Many business success stories are built on uncompromising customer satisfaction. Here’s a good story about what happens when a company offers bad customer service.
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