Someone brought an article to my attention that I wrote a couple years ago. For years I presented this content in seminars at industry events around the country, but now it’s online for you to enjoy.
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I know that our industry is about selling. Whether it is higher price pointRead More
electronics or more reasonably priced value based products, the key to success is
moving imprinted inventory from the warehouse into homes and offices.
That's it, really there is nothing more to it. Or is there?
» My only regret in life is that I didn’t drink enough champagne.«
John Maynard Keynes, economist (1883-1946)
Bursel Promotional Products Manufacturer, a Montreal Quebec based firm, will be celebrating its 50th anniversary in 2009. Bursel, under the leadership of its president Raymond Brodeur, has grown from a one-man operation into a large, viable entity employing close to 100 people. To celebrate its anniversary, Bursel is launching its new Web site in the first quarter of 2009.
McIntosh Promoted at Many Mini Toys
Many Mini Toys, based in Jericho, N.Y., announced the promotion of Lauren McIntosh to customer service supervisor. McIntosh joined The WOW Line in January 2006 as a customer service representative and her contributions have been a key component
Leadership is the capacity to translate vision into reality.
« WARREN G. BENNIS
Leadership style and ability have come into question a great deal lately—most obviously on the national front, but even in the fishbowl that is our industry. For the most part, this year’s political battles have maintained a positive attitude without too much in the way of negative punches being thrown. Niceties notwithstanding, the Democratic presidential hopefuls continue to duke it out over who has more experience, who is tougher, smarter, more charismatic, ethical, and even whose moral fiber is woven more tightly. While all these elements are essential qualities in
What is the world coming to? Have we finally reached the point where sex doesn’t sell (or at least doesn’t sell as well as it used to)?
On the one hand, there’s a history of product lines that have found success by partaking in what some might call morally-questionable advertising. Using campaigns based on little more than young women in little more than underwear (where did the actually clothes being advertised go). Not caring in the end if their ads are disparaged a bit on modest blogs such as my own because in reality the mere mention probably drives people (men)
» Be the change that you want to see in the world.
«MAHATMA GHANDI, INDIAN LEADER, 1869 – 1948
I write this editor’s note on the day of the assassination of two-time Pakistani prime minister, Benazir Bhutto. Readers may ask, “What possible connection could her death have with the sales of promotional products?” Directly—I can easily cite, this being our political-promotions issue—it makes sense. Oftentimes, buttons,badges and ribbons are made to commemorate even horrific events, such as this. I can also mention the ensuing ramifications a world leader’s assassination can have on our industry economically. Already-delicate world markets and staggeringly high oil prices—which