Full disclosure here—and I’ve said this before—I love trade shows. There is no better way for distributors to connect with their supplier partners. Suppliers have the opportunity to connect with new prospects and to strengthen relationships with current customers. There is no question, however, that the dynamics of trade shows are changing. It’s a big topic that I will address in two parts.
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Promotional Products Turn Trade Shows into Experiences!
The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing a good example of the right way to use our powerful medium.
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