We’re getting into the 2014 winter trade show season and anyone reading this has varying experiences with past shows. You’ve either participated in several and know exactly what you want to accomplish—or you have attended few (or none) and may have levels of excitement or anxiety.
Read More
The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read More
Hi there, all you Bold, Different and Memorable Sales-Type People. Ponder this scenario with me, won’t you?
It’s December 26 and the fourth quarter of 2013 is one week away from entering the history books …
Article titles and content sometimes come to me in the strangest ways. This one came to me as I was enjoying the cool weather outside the Long Beach Convention Center, as the 2013 SAAC Show was about to begin.
Read More
If you want better answers, ask better questions. It is impossible to serve your clients and create value for them unless you have a thorough understanding of their organization.
Read More
Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business.
Read MoreHeading to an industry show soon? Trade shows are an important part of our industry, and to get the best return on your time and monetary investment, we may have a few ideas to help.
Read More
It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
Read More
The problem with best practices is that they’re usually someone else’s best practices. You need to find your own best practices and then follow them, hone them and make them your unique brand.
Read More
Leaving Chicago after last week’s show, I couldn’t help but think about the least well-kept secret in the industry: the last day of any trade show is dead.
Read More