There is no such thing as the “average user” on the Internet. No matter how good your insights, you are going to need input from people who do not think like you. The most effective way to do this is through user testing.
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Holiday Gifts and the iPad or Laptop Debate
It’s that time of year where I get asked “What should I buy my niece, nephew, daughter, son, etc.?” It’s one of my favorite questions and the answer is the same answer to all IT questions … It Depends …
Read More6 Reasons to Move to Microsoft Office 365
2015 is the right time for you to plan to upgrade to the latest version of Microsoft Office, Office 365. Even larger organizations should be looking at Office 365.
Read MoreTo Be Great, Iterate
IT is never done. There is no end to any IT project. There is only a “release” milestone. When something is released, the iteration begins.
Read MoreDon’t Build that crAPP!
“I have this idea for an app,” is how the conversation starts. I brace myself. I want to be open-minded, but I can’t help it. The app ideas floating around, especially in the promotional products industry, are crAPP. I listen, I wait for it, and it never comes.
Read MoreFocus on the Customer Experience
Not too long ago, I read a book based on a recommendation of a good friend called The Experience Economy. This book is NOT about technology, it’s about experience. So even if you hate technology, this post is relevant to you.
Read MoreConcerning An Introspective Paradigm Shift Of The Warm & Fuzzy Variety
Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
Read MoreThe 3rd Largest Country in the World!
If Facebook were a country, it would be the third largest in the world.
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