Don’t Build that crAPP!

“I have this idea for an app,” is how the conversation starts. I brace myself. I want to be open-minded, but I can’t help it. The app ideas floating around, especially in the promotional products industry, are crAPP. I listen, I wait for it, and it never comes.

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Focus on the Customer Experience

Not too long ago, I read a book based on a recommendation of a good friend called The Experience Economy. This book is NOT about technology, it’s about experience. So even if you hate technology, this post is relevant to you.

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Concerning An Introspective Paradigm Shift Of The Warm & Fuzzy Variety

Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?

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