We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.
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There is something to be said for the customer perspective. Here’s what went wrong in a recent shopping experience and how ill feelings could’ve been avoided.
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Why the much-hyped marketing tool is completely at odds with promotional marketing—and what you should use instead.
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Dale Denham wrote a great post for us last week, “Promotional Products Suppliers Stink at Twitter,” that I wanted to follow up on. I thought it might be helpful to build off some of Dale’s ideas and show some examples of excellent Twitter feeds and talk about what we can learn from them.
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I was reading an article on CNN’s website about the top 10 consumer complaints and it got me thinking. There is valuable information here for the distributor.
In almost 20 years of working in both marketing and sales roles, I’m consistently perplexed by the cross-departmental relationships between marketing and sales teams. Recently, I’ve been working with a number of companies to learn more about the key factors involved in integrating marketing and sales and producing increased sales revenue and ROI.
It has become clear to me that the secret lies in training both your marketing and sales teams to truly listen to your customers. This allows you to better understand your customer, their needs and the solutions and/or experiences they are looking for. Armed with this valuable information, you will be