”Coworking is about different personalities, different entrepreneurs, and what they are looking for,” Natasha Mohan says. “Sitting down with them, understanding their business model, understanding their business goals and needs, and making them happy to engage with a company and a team that is going to help them fulfill those.” The Founder and CEO of…
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I love music. From the days of 4-track and 8-track tapes, music has played a key role throughout my life. For those of you who wonder what those are, I have added Wikipedia reference links.
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I’ve been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but it is how business gets done. The personal relationships that are nurtured in face-to-face meetings are just one of the things that make our industry great.
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In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.
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I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just one really important thing that has been hit home for me.
Recruiting people to work for you is similar to finding a significant other. The person has to be confident but not conceited, smart but not a smart-ass, into you but not completely obsessed with you to the point where you need to call security and… I’ll stop there.
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I am hardly an expert in the area of social media. In my personal online life, I will post pictures of my cute, but very weird dogs and family outings. I’ll occasionally “check in” at restaurants, since it’s important for my “friends” to know I’m eating well and hanging with the right people that I “tag.”
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Adding humor to your video ads can be a profitable move. Bottom line: People buy from companies they like. Don’t get me wrong, what your company sells is extremely important, but if you lack personality, people could fail to remember you.
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You don’t realize the impact of some things until you have a few days to reflect on what happened. I’ve been to many PPAI Expo weeks, but this one was like no other. In this commentary, I share a few of my video reports that offer some insight on what went on in Vegas.
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Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I shared my thoughts as I was out running one morning.
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