In the year since the devastating factory collapse in Bangladesh killed more than 1,100 workers, efforts have been continuing to improve safety in the country’s garment industry. Although progress has undoubtedly been made, two recent reports highlight how divisions within and among some major brands may be hampering efforts to prevent another catastrophic collapse or fire.
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And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:
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April 3 is Cheese Weasel Day! It’s a real holiday. I had no idea. None, until Bobby Lehew told me about it last week.
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A look at “The Real Toy Story,” photographer Michael Wolf’s installation depicting life in a Chinese toy manufacturing plant.
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In my last post, I discussed the four generations that are now occupying the buyer’s chair. Because they are the newest workers and more and more are becoming your buyers, I’ll discuss Gen Y’ers in more detail.
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I recently came across a news article on Bill Gates’ testimony before the House Committee on Science and Technology, held on March 12. As part of the hearing, Gates requested the current 65,000 cap on H-1B visas—which allows that number of foreign workers to be legally employed at U.S. companies within a given year—be removed. He argued “the shortage of trained scientists and engineers had grown so severe [in the U.S.] that it required a dramatic increase in the number of highly skilled immigrants permitted to enter the country,” according to the www.artstechnia.com Web site. Gates contended that “despite the excellence of America’s institutions
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If you don’t know what the CYA acronym means, or if you’ve never had to do it, this post is not for you.
Recently, I went to a screening of Jack Black’s new movie: Be Kind Rewind. If you’ve seen the previews, you’ll know it’s about two video-store workers (aw, how cute, videos!) who accidentally erase all the tapes and begin recreating such classics as “Ghostbusters” on their own. If you haven’t seen the previews, then I just ruined it. You’re welcome.
Between all the on-screen shenanigans, I started thinking about the crazy things people do to avoid accepting blame. When we