A federal filing indicated shareholders in the publicly traded apparel supplier could experience “a complete or significant loss on their investment.”
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How AI Is Changing SEO & Digital Marketing
Back in May, Google started incorporating AI-generated summaries at the tops of many search results. In a blog post detailing the change, the tech giant said its “custom Gemini model can take the legwork out of searching.” AI Overviews include a short summary, with the sources shown gallery-style in a drop-down menu below. In fine print at…
Direct-to-Embroidery Dye Company Coloreel Declares Bankruptcy
Coloreel Group AB, a Swedish company that specializes in thread-dyeing technology for embroidery, has filed for bankruptcy this week citing “an inability to develop its business volume quickly enough and, related to this, secure the necessary financing.” Serving customers in more than 20 countries, Coloreel seeks to make the embroidery process more efficient while reducing…
Crush Your Business and Personal Goals
The manner in which we approach achieving business and professional goals are often similar to the approach taken for personal goals. Or are they? After all, they are both important otherwise we wouldn’t devote the time to even think about them. I tend to see more passion applied to personal goals as opposed to business…
Geiger Acquires Germany-Based Promo Distributor
Geiger already had an office in Düsseldorf, but this is its first acquisition in Germany, Europe’s largest national market for promo sales.
What Does It Mean To Be ‘Made in the USA’?
As the FTC cracks down on bogus claims, this Q&A primer helps clarify what’s kosher and what’s not regarding domestic origin labeling and marketing of products.
Map-Wear Promotions: The Ultimate Outdoor Branding Tool for Adventurers and Events
The great outdoors, where people enjoy a variety of activities from hikes and bike rides to festivals and fairs. The reasons to get out and about differ from person to person and season to season. Whatever the reason to go outside, there is one common item that nearly every person needs: wayfinding information. For hikers,…
Consumer Data Reveals Young Shoppers Prioritize Sustainability
Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and…
Fully Promoted Unveils New Website, Brand Video
Fully Promoted has just launched a refreshed website and new brand video. The overhauled website has a streamlined aesthetic and new features, including a location search tool for end-buyers to find nearby Fully Promoted showrooms, as well as synchronization with Fully Promoted Connect, a platform that provides digital marketing resources, financial reporting capabilities, social media…
White Castle Enters ‘Borderlands’ With Augmented Reality Packaging
The quick-service chain has partnered with Lionsgate to promote the Borderlands film adaptation with product packaging that brings ‘Borderlands’ characters to life.