Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.
Surf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo
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ASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts
ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.
ASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand
Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation
The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.
Proforma Recognizes Million-Dollar Distributor Owners
The Counselor Top 40 distributor honored its owner affiliates that generated between $1 million and $50 million in 2024 sales at the annual event.
Canadian Promo Pros React to Weakened Ties With the U.S., Uncertain Economic & Political Climate
Consumers are eschewing American goods and tightening purse strings in the midst of concern on several fronts – a shift that’s also being felt in promo.
Using Scent in Direct Mail To Attract & Win Customers
Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.
Editor’s Picks: Popular Polos & Golf Accessories
Suggest these branded polos and golfing essentials to corporate clients that host annual charity golf tournaments.
Decorating Roundup: International Coatings Releases White Ink for Polyester
Also, Vastex offers a new exhaust hood for direct-to-film printing, and Tru Art Advertising Calendars has invested in a digital inkjet production printer.
Trump Issues Executive Order Phasing Out Paper Checks Issued by Government
The order states that all government departments and agencies must switch to digital payments by September.