Every day I see people posting and sharing how to grow followers. I concede that’s important, but it isn’t the main thing. Knowing how to convert is the main thing.
You Know the Steps. Can You Convert?
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Feds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns
The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.
Promo Insiders: Recapping Key Trends, Business-Building Strategies & Inspiration From ASI Orlando 2025
ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.
PPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.
Logomark Becomes Exclusive Supplier of Incase Products
The California-based Counselor Top 40 company will now bring the popular retail bags and other products into the promotional products space.
The Resilience of Direct Mail
U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
Driven by Sustainability, ARC’s In-plant Uses Signage Expertise To Give Campus a Facelift
IPI Editor Bob Neubauer toured the sign shop at American River College in Sacramento, California, and chatted with Supervisor Don Reid about how he uses the in-plant’s flatbed printer and automated cutter to repurpose old campus signage by printing over it, keeping that material out of the landfill and saving the college money.
2025 Distributor Sales Toolkit: Resources To Start the Year Strong
A new year in promo has begun – are you ready? In the competitive world of sales, having the right resources can make all the difference between winning an order and missing out on an opportunity.
Koozie Group Acquires 125-Year-Old Calendar Company’s Line
The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.