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Q&A: Shifting Sales From Transactional to Outcome-Based

Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.

It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.

Our annual list is a ranking of industry print distributors by prior-year print sales revenue.

The heat printing and decoration provider will handle products for retail and on-field applications.

In a shifting labor market, understanding trends and accounting for them will encourage new employees not only to join, but to stay.

Co-hosts Theresa Hegel and Cassie Green asked experts at Kornit Konnections in Hollywood, FL, for their insights.

The acquisition will allow both suppliers to expand print-on-demand and sublimation capabilities while serving a larger customer base.

The event is helping industry leaders rethink postal delivery for the next decade.

The move will add 25-30 new positions in Cerro Gordo County, Iowa, the supplier says.