Epson’s new desktop UV printer, Roland DGA technology is allowing for onsite apparel personalization at the US Open, and Counselor Top 40 supplier PCNA now offers a full-color wrap print for drinkware.
“Culture eats strategy for breakfast” is an often-used phrase to describe an essential element of organizational success. Here’s my take: You need both. Without a comprehensive, well thought out strategy, businesses tend to operate in a state of constant randomness. And while short term success may be found in reacting to opportunities and circumstances as…
Recently, we had the opportunity to speak with Mark Pomerantz, sales and marketing director of Xeikon North America, about Xeikon’s upcoming presence at PRINTING United Expo, as well as digital embellishments and the rising demand for brand protection and security, and why paper-based flexible packaging is exciting. During that discussion, we also explore why digital…
Plaintiffs in the case have asked a federal judge to deny a motion for dismissal of the class action lawsuit that was recently filed by the drinkware brand’s parent company, Pacific Market International.
In the newest installment of The Campaign case study series, ASI’s Salesperson of the Year shares how she overcame logistical hurdles to provide nearly $2 million in merch for Veterans Day promotions.
Some trends stay popular year after year, some come and go. The only consistent thing about trends is that everyone working in the apparel industry must pay attention to them. And while many focus on what’s trending in the retail arena, knowing the latest and most desirable products in the uniform space is equally important. Just because certain groups must wear uniforms doesn’t mean they have to put on boring, uncomfortable, and unfashionable apparel.
Offering products in the pet swag market might seem like an obvious choice. According to a report shared by Fortune Business Insights, the global pet apparel market size was valued at $5.56 billion (about $17 per person in the US) in 2023. That number is projected to reach $8.97 billion (about $28 per person in…
Laborers in the country’s garment sector have been protesting, making specific requests for things like guaranteed employment and more clarity over promotion criteria.
Ask the Accountant… Question: What is equity in my business and how is that different from assets? Answer: In accounting, equity is assets minus liabilities. Equity is the portion of your business that is yours after debts or liabilities are considered. As an example, if you purchased a house for $300,000 and took a mortgage…
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.