My office shelves have been filling up with guides, brochures, fliers, magazines, and yes, actual paper maps. That such a strong print ecosystem still promotes travel in our digital age is a wonderful thing. Here are some short observations based on many of the materials I’ve looked at and what resonated with me.
From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular popcorn bucket, here are ASI Media’s takeaways from clever branding moments so far this summer.
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Though it started life offering traditional printing and graphic design services, the company found success once it branched out into branded merch.
Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.
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The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
Connect with buyers based on their generational cohort to close more sales, said Dave Saracino of Counselor Top 40 distributor iPROMOTEu (asi/232119), during a Power Session in Chicago.
The Counselor Power 50 leader has transformed the decorating stalwart into a unified international power player.
With understated yet powerful leadership, ASB’s president has spurred the Counselor Top 40 distributor to significant growth, entrance into new markets and a total rejuvenation of its culture.