A recent visit to a highly successful client company reminds me of an important but often overlooked element of business success: The impression your work environment makes on visitors!
Home Field Advantage: Welcoming Prospects to Your Facility
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Trump Administration Announces New Tariff Rules on Steel, Aluminum & Copper
In the announcement, the president said the proposed tariffs, some as high as 50%, were a matter of national security.
Fully Promoted Expands Global Presence With New Franchise in India
The Counselor Top 40 distributor plans to eventually expand to other metro areas across India, including Bangalore, Mumbai and Hyderabad.
Convergence Corner: Jill Spencer on Closing the Gaps for Customers
The VP of swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
Q&A: Denise Gustavson Reflects on ‘Her Imprint’ Podcast
Denise Gustavson, the editorial director of PRINTING United Alliance media brands, joined Wide-Format Impressions for a Q&A about her illustrious “Her Imprint” podcast series.
The Market Changed. Did Your Sales Team?
The market has changed at an unprecedented rate. Your customers have changed, but a lot of print sales behaviors haven’t.
4 Highlights From Impressions Expo Atlantic City 2026
Direct-to-film printing advancements and solutions to celebrate America’s 250th birthday were among the sights at the show geared toward apparel decorators.
Not Your Average Promotional Notepad
With digital printing capabilities, variable messaging notepads are straightforward to produce.
Promo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
BELLA+CANVAS Named Coachella’s Official Blanks Provider
The apparel supplier will also be running a live activation and “Museum of Merchandise” at the popular festival.