Hecht most recently served as the senior director of merchandising for Counselor Top 40 distributor HALO Branded Solutions.
Tekweld Names Susie Hecht VP of Merchandising
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SRG Promotes Rajanathan Balen to EVP of Global Trade
Balen joined the supplier in 2005 and has since become instrumental in operations and sourcing strategy.
Better Shop Productivity Starts With a Fresh Crew
Most shop owners look at their inks, threads, or equipment settings to solve for quality, but we often overlook the most unpredictable variable in the shop: operator fatigue.
Buyers Are Using AI for Search – Are You Showing Up?
Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can do about it.
ASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
As more North American promo companies establish a foothold overseas, here are encouraging findings that show what matters most to international end-users.
Expansion Without Overextension: How To Build a Thriving One-Stop Shop
Here’s how to become a “one-stop shop” without compromising quality or wasting your energy.
Universal Unilink Concludes Successful Annual Hosted-Buyer Conference
The event, Universal Connect 2026, also recognized outstanding supplier and member achievements.
From Branded Signs to Dollar Signs: Displays As Sales Opportunity
Effectively using displays of all shapes and sizes is a built-in chance for added sales.
Printing Name Badges: Choosing the Right Decoration Method
They’re essential for event marketing, employee identification and branded promotions, and decoration matters just as much as the design.
Gifting & Direct Mail Platform Sendoso Acquires Merch.co
The deal marks Sendoso’s third acquisition in just over two years.