As more North American promo companies establish a foothold overseas, here are encouraging findings that show what matters most to international end-users.
ASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
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Expansion Without Overextension: How To Build a Thriving One-Stop Shop
Here’s how to become a “one-stop shop” without compromising quality or wasting your energy.
Universal Unilink Concludes Successful Annual Hosted-Buyer Conference
The event, Universal Connect 2026, also recognized outstanding supplier and member achievements.
From Branded Signs to Dollar Signs: Displays As Sales Opportunity
Effectively using displays of all shapes and sizes is a built-in chance for added sales.
Printing Name Badges: Choosing the Right Decoration Method
They’re essential for event marketing, employee identification and branded promotions, and decoration matters just as much as the design.
Gifting & Direct Mail Platform Sendoso Acquires Merch.co
The deal marks Sendoso’s third acquisition in just over two years.
ASB Names Lori Rogge as Senior Director of Sales Support
Rogge has been with the Counselor Top 40 distributor for 28 years.
Blink Marketing Unveils New Brand Identity
The rebrand comes just ahead of the Franklin, TN-based distributor’s 25th anniversary.
Why More Promo Businesses Are Embracing On-Demand Decoration
For years, the promotional products industry has operated on a familiar model: forecast demand, order inventory, decorate in bulk, and distribute. That model is under pressure.
Kate Nash Joins Summit Group as VP of Strategic Growth
Nash will be tasked with growing key client partnerships and supporting Summit’s continued evolution, according to the Counselor Top 40 distributor.