You are dealing with the nasty customer. Demanding, curt, and downright rude sometimes, this customer is condescending and a know it all. But they are a significant enough percentage of your business that firing them is anything but a no brainer. Besides losing their business, you fear they will take out their anger in that…
Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
There is no doubt over the many benefits that window graphics can offer. Be it promoting a business to passers-by on the street outside or adding colorful decoration for those on the inside to enjoy, window graphics are a cost-effective solution in many environments. However, that is not to say that these applications do not…
Build Trusted Relationships That Will Grow Your Business Created for the industry’s elite, Print & Promo Marketing Power Meetings are exclusive relationship-building events. The format features pre-scheduled, one-on-one sessions between distributors and suppliers. Each meeting session is held in an exclusive supplier suite, securing privacy and improving business opportunities. Discover more benefits of attending as a distributor or supplier. Upcoming Print & Promo Marketing Power Meetings Destinations Past Highlights Print & Promo Marketing Power Meetings have found success in bringing qualified distributors together with top suppliers in the industry. From…
As a print service provider, you may find that printing for the interior décor market, whether for residential or commercial projects, comes with different needs and requirements. You may even find that working in this market requires specialized knowledge, particularly if you plan on printing textiles such as upholstery, bedding, or carpeting. If you’re hiring…
In light of the most recent “cyber-glitches” impacting millions across the globe, it’s worth reminding ourselves of the value of paper. Digital forms are convenient, and once a company has invested in the transition to digital, those forms don’t require requisitions, delivery time, or payment. That sounds great—until it’s not. When your system is down,…
Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…
Ask the Accountant… Question: I am starting another company and am using QuickBooks Premier. Can I start another company in my QB without buying another program even though I am in the Premier subscription program? Answer: Yes and no. YES : QuickBooks Desktop users (Pro, Premier, and Enterprise) can create any number of additional companies…
There is only one source for all our business challenges. Most of us look outside of ourselves for all our challenges: It’s our prospect’s fault for not understanding our sales pitch It’s our customer’s fault for not placing their last order with us It’s our employee’s fault for not getting their work done on time…
The manner in which we approach achieving business and professional goals are often similar to the approach taken for personal goals. Or are they? After all, they are both important otherwise we wouldn’t devote the time to even think about them. I tend to see more passion applied to personal goals as opposed to business…