The president of Eyes Up Marketing relies on sound advice from his father and his faith when things get tough.
Executive Perspectives: David Perez on What Guides Him
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How To Choose the Right Direct Mail Format for Results
When should you use a letter? A postcard? A self-mailer? And how should you structure the copy for each to maximize response? Here’s your practical guide.
Refunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business
The highest court struck down many of Trump’s tariffs, but a new global tariff and ongoing policy shifts are leading to uncertainty among promo companies.
Editor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring custom logos or messaging.
Her Imprint: Mariel Bolger Shares Why Print Is Personal, Powerful & Here To Stay
As a third-generation leader at Bolger, Mariel Bolger grew up surrounded by print — but that doesn’t mean she always knew it would be her path.
Promo Insiders: Building Retail Brand Relationships With Compass Industries
Compass Industries President Mike Levy discusses how the third-generation family business built its product niche and how it tackles industry relationship building today.
Direct Mail Elevation & the Art of Interruption
Have you ever had a piece of direct mail in your hands, maybe for a campaign that you did for a customer, or simply received at home, that really stopped you in your tracks?
Branding Together: What Has Print on Demand Made Possible?
Co-hosts Theresa Hegel and Cassie Green asked the experts onsite at Stahls’ Fulfill Engine POD Conference for their insights into how the technology has changed the print and promo industries in the last five years.
Rustic Is the New Luxury for Packaging
Materials like wood and leather could lead the way in elevated packaging.
PCNA, ETS Express Selected as the Exclusive Providers of Stanley 1913 Products to the Industry
Counselor Top 40 supplier PCNA first partnered with the retail brand in 2023; the agreement is new for ETS Express, an independent subsidiary of PCNA.