It’s a sales ethos carved into the commandments of doing business. “The customer is always right.” But, hear us out, what if it’s also kind of, well, wrong?
Debunking ‘The Customer Is Always Right’ Myth and Delivering Solutions for Difficult Asks
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SoundCloud Debuts Online Swag Store for Musical Artists
All items are made to order through SoundCloud, and the entertainers keep 100% of their profits, the streaming service said.
Storm Creek Launches New Sustainably Produced Apparel
The Eagan, MN-based supplier launched its 2025 catalog, featuring garments using bluesign-approved fabrics.
Understanding and Capitalizing on Rising Demand for Gender-Neutral Apparel
If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…
Feds Bar Five China-Based Companies From Exporting to the U.S. on Forced Labor Concerns
It’s another strong reminder to companies in the print and promo space to ensure their supply chains don’t touch the Xinjiang region.
Why Collectible – and Tradeable – Pins Are So Coveted
There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more good will,” says Tom Farrell, director of marketing for EMT (asi/52263). “They have more meaning.” Over a long career serving as a postman and a fireman, Farrell’s father collected pins he received as awards…
What is Graphic Media Management?
I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…
ASI & PRINTING United Alliance Launch Dual Membership
The offering, which comes with exclusive benefits, aims to help businesses ignite growth in the print, decorator and promotional products markets.
Convergence Corner: Finding Something for Everyone in the Trucking Industry
Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…
How One Printer Tackled the Olympics, PFW, and an Election … All at the Same Time
In the world of commercial printing, last-minute high demand is something that can break a company. But Groupe Prenant just took gold in tackling not only the demands for the Olympics, but also Fashion Week, an unexpected election cycle, and regular clients — all while printing Christmas catalogues. It does sounds like fiction, so I…