The deal brings together two companies that specialize in providing custom apparel and promo solutions for the collegiate market.
University Tees Acquires Greek House
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How Unionwear Handled the Surge of Harris-Walz Merch
Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed.
The Top Three Direct Mail Mistakes
Over the past 32 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been…
Executive Perspectives: Addressed for Success President and Founder Christa Martin
Christa Martin, president and founder of Addressed for Success talks about her career path, gets candid about industry challenges, and explains how election season impacts her business.
How an NCAA Settlement Could Change the College Athletics Merch Game…Again
With changes coming to student-athlete compensation, schools are going to have to get creative to stay competitive in recruiting and the NIL market. There’s opportunity in that for promo.
Always Be Curious
As we experience the many situations in business and life we have two choices: 1. Assume we know what’s going on 2. Always be curious and see if there’s something for us to learn When I was younger, I was very confident and thought I had all the answers. That over-confidence and false bravado probably…
Promo Insiders: Points of Convergence (and Divergence) Between the Print & Promo Industries
Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000), and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – discuss the overlap and key differences between the print and promo industries.
End-Buyer Research: Companies With 101-500 Employees
ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week, we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
What to Do When Your Sales Are …
In an attempt to check in on you, your boss walks past your desk and tosses out a lazy, “How’s business?” You answer, then provide just enough information for her to walk away satisfied. The last thing you need is commentary on your sales…
How Big Frog Custom Became Less About T-shirts and Expanded Into ‘& More’ By Adding Hard Goods
Big Frog Custom T-shirts & More, a retail-facing custom apparel business, is expanding into hard goods. President and CEO Tina Bacon-DeFrece explains the process and pain points throughout the transition.