Things change. For example, consider this quote from the 2054 Merriam-Webster Dictionary: “Football (/fo-ot-bôl/) Any of several games played between three teams on a triangular field having goalposts at all three sides, and whose object is to get the ball over a goal line, into a designated goal by running or kicking.” Wow! How did…
With the year already more than half over, it’s a great time to pause and take stock of what’s going on in the consumables space — aluminum offset plates, paper, inks, and everything else needed to actually produce printed materials. While we have certainly come a long way from the shortages and price hikes…
The deal brings together two companies that specialize in providing custom apparel and promo solutions for the collegiate market.
Mitch Cahn, president of the New Jersey-based supplier, says political hat sales can indicate the popularity of a candidate, noting that sales spiked after the Democratic presidential ticket changed.
Over the past 32 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been…
Christa Martin, president and founder of Addressed for Success talks about her career path, gets candid about industry challenges, and explains how election season impacts her business.
With changes coming to student-athlete compensation, schools are going to have to get creative to stay competitive in recruiting and the NIL market. There’s opportunity in that for promo.
As we experience the many situations in business and life we have two choices: 1. Assume we know what’s going on 2. Always be curious and see if there’s something for us to learn When I was younger, I was very confident and thought I had all the answers. That over-confidence and false bravado probably…
Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000), and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – discuss the overlap and key differences between the print and promo industries.
ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week, we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…