Using Scent in Direct Mail To Attract & Win Customers

Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.

Q&A: Fujifilm’s Vision for the Future of Print

In this exclusive Q&A conducted during FUJIFILM North America Corp., Graphic Communication Division’s recent Digital Disruption Reveal, Printing Impressions speaks with Hidetoshi “Toshi” Kino, senior managing director of print-on-demand solutions, and Yuji Oki, general manager, about the division’s evolving strategy, vision, and mission.

Super Bowl 2025: Breaking Down the Graphics

In this final part of the three-part series, we talked about some of the specific challenges the bluemedia team faced this year, including snow in New Orleans, as well as a peek into the future and what Orr is already thinking about for Super Bowl 2026.