ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
Cimpress’s flagship VistaPrint brand and National Pen, a former Top 40 firm, helped fuel the top-and bottom-line expansions.
The purpose of a brand name is to stick with the customer. When IPS wanted to rebrand to reflect its new identity beyond just traditional print products and as a service provider to the promotional products industry, it looked at the name of one of the products it currently offered and saw potential as a…
On my recent walk near our home, I found this small plant growing in the middle of the road. Think about it. That seed fell in the middle of a road, but somehow found a way to root itself in a nearly invisible small opening. It found a way. No excuses. Despite all the traffic…
In recent planning meetings with several clients, a common theme (challenge) has emerged. While sales are reasonably strong, a deeper review of major accounts (using the Key Account Accelerator process) revealed some interesting facts. Chief among them is that each company is only a few client defections away from a major write down in business…
The Biden-Harris administration, citing the scope of the plastic pollution crisis, wants to phase single-use plastics from federal operations by 2035.
Inktavo, a provider of integrated software solutions for branded merch businesses, has acquired Clarity Software, a U.K.-based management information system software vendor that specializes in job pricing, inventory management and production management for the signs and graphics industry and other markets.
When choosing a screen printing and embroidery partner, price often seems key. But in apparel decoration, the saying “you get what you pay for” couldn’t be more true. While competitive pricing is vital, customer service plays a critical role in your satisfaction and project success. We’ll explore why exceptional customer service should be your top priority when selecting a partner and how it can make a bigger difference than you might think.
The African Growth Opportunity Act has become pivotal to the supply chains of some major promotional products suppliers, and is unlikely to be renewed before the end of 2024, but officials still believe the agreement will be extended before it expires next year.
The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.