ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
Industry Outlook Slowly Rebounds Even as May Sales Sluggish
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Key Vertical Trends for 2025
Five executives weigh in on some of the top vertical spaces print service providers (PSPs) serve today, sharing what the trends are right now — and what they expect the next year to look like.
Smell That? It’s the Scent of Higher Direct Mail Response Rates
Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Hot Ideas To Heat Up Summer Promo Sales
The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.
Discounts: Are They Good or Bad for Your Apparel Decorating Business?
Join Apparelist Podcast Host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.
Printing Excellence Delivers West Coast Vibes via Craft Beer Label
This episode of POW! Package of the Week spotlights digital- and flexo-printed packaging from Capital Label Co., a member of both TLMI and PRINTING United Alliance. The award-winning label showcases the power of combining printing processes.
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
The decorating technique can add more dimension and depth than typical embroidered logos.
Can Augmented Reality Increase Direct Mail Response?
When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.