Tech products in promo aren’t just functional – they’re part of a branding touchpoint.
Promo Tech & Its Packaging: The Unboxing Experience That Sells
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4 Ways To Boost Your Sales Force
In this Quick Hit video on the ASI Learning Network, Kevin Baumgart of Sales Ink, a speaker at this year’s ASI Shows, offers his tips for hiring the best salespeople at promo and print firms.
The Power of Relentless Optimism in Print
Have you ever thought about what continues to propel some people forward in spite of the setbacks they encounter?
Gildan Reports Record Fourth Quarter, Nearly 11% Sales Growth for 2025
The jump in sales includes contributions from Hanesbrands, which the Counselor Top 40 supplier officially acquired in December.
Obituary: Dave Wilson, Genumark
Wilson spent 30 years at the company’s Winnipeg office, alongside his wife and two sons.
Executive Perspectives: David Perez on What Guides Him
The president of Eyes Up Marketing relies on sound advice from his father and his faith when things get tough.
How To Choose the Right Direct Mail Format for Results
When should you use a letter? A postcard? A self-mailer? And how should you structure the copy for each to maximize response? Here’s your practical guide.
Refunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business
The highest court struck down many of Trump’s tariffs, but a new global tariff and ongoing policy shifts are leading to uncertainty among promo companies.
Editor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring custom logos or messaging.
Her Imprint: Mariel Bolger Shares Why Print Is Personal, Powerful & Here To Stay
As a third-generation leader at Bolger, Mariel Bolger grew up surrounded by print — but that doesn’t mean she always knew it would be her path.