Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.
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What Gen Z Really Thinks About Promo in 2025
For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.
Mixer Package’s Punchy Personality Steals Show
The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.
Goldstar Launches One Purchase Order Global Solution
The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.
Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan
Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan
Whitestone Earns Bronze EcoVadis Rating
The recognition is the latest in the Counselor Best Place to Work’s growing list of sustainability achievements.
‘Why It Matters’: Promo’s First Sustainable Merch Summit
ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and beyond.
ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.
Make Every Day Amazing in 2 Simple Steps
Want to make every day amazing? Here are two simple yet powerful steps that work.
Strategies for Sales Success in a Digitally Driven World
Here are some strategies from experts who have learned to adapt and thrive in today’s era of Zoom calls and emails.