Let’s look at three real-life scenarios that can occur when industrial labels do not perform as expected (and why a distributor working with the right label vendor is so important).
Labels Are a Big Deal: Don’t Trust Them to Just Anyone
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The Eight-Second Sale
Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.
How to Maximize the Potential of Your Direct Mail List
In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough information to do this well. So, what can you do to learn more about your audience? While surveys with incentives are one option, wouldn’t it be great if you could enrich your data without requiring customer input? There is a way: data list enhancement. Data List Enhancement List profiling can help you define your ideal customers more clearly…
Send Us Your Products for December Showcases
Featured items will receive free editorial exposure on ASICentral.com.
4imprint Predicts Slower Sales Growth for 2024
Even so, global revenue is forecasted to reach about $1.37 billion and promo’s largest distributor says that before-tax profit for the full year will rise to about $150 million.
David Geiger Named President of Geiger; Lantz Continues as CEO
David represents a fifth generation of family leadership at the Counselor Top 40 firm, which has been under Geiger ownership since its inception more than 145 years ago.
Starline Forms New Partnership With Pro Towels
The Counselor Top 40 supplier’s latest collaboration includes Pro Towels’ full line of sports towels, beach towels, blankets and lifestyle items.
Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls
The mess-up from Mattel is another sharp reminder for print and promo products pros that proofing before printing/producing is massively important.
Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros
The “Espresso” singer teamed up with Cash App for three branded events in New York, Chicago and Los Angeles.
Kornit Digital’s Sales Drop But Losses Lessen
The Israel-headquartered global firm is a leading provider of printers, inks and technologies for the apparel, home goods, textile and decorating industries.