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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan with vintage-inspired pieces, signaling some winter apparel trends for the promo industry.

2026 Direct Mail Design Strategy

Strong direct mail design isn’t about decoration. It’s about clarity, intent and guiding the reader toward action.

Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials

The Counselor Top 40 supplier is starting the year by growing its product line into new categories, including banners, runners and lanyards.

ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.

Why Cold Storage Labels Fail & How To Fix It

January 7, 2026January 7, 2026 Will Prettyman

Cold storage labels offer something most resale products don’t: recurring revenue from customers who desperately need a problem solved.

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Reimagining Print’s Role: Richard Askam on Industry Challenges, Creativity & Future Visions

Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global printing industry.

ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026

As Education Day concluded, flash polling revealed that more than 90% of distributors are self-projecting increased sales in 2026 versus 2025.

ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships

Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift the supplier-distributor relationship from a transaction to a true business partnership.

Botanical PaperWorks Transitions to New Ownership

Founder and CEO Heidi Reimer-Epp has sold the company to Kyle and Kayla Kannwischer after 30 years at the helm.

Florida Legislation Could End Single-Use Plastic Straw Bans in the State

A new bill could force cities that ban single-use straws to adapt.

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