Who Gives a Crap Halloween toilet paper kills it on brand messaging with themed packaging.
Delightfully Spooky Toilet Paper Kills It on Brand Messaging
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Tracing Apparel Trends in a POD World
Despite the new way of sourcing apparel, it is possible to stay on top of what’s trending.
Convergence Corner: Taking a Proactive Approach to Print & Promo
Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.
ASI Power Summit 2026: Day 3 & Conference Wrap-Up
A motivational keynote address, executive Q&As and industry “Family Feud” rounded out the final day.
Congressional Candidates’ Promo Spending Tops $20M for Midterms
An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.
The ‘Brain Hack’ Behind Embellished Print
Embellished print is engineered to tap into a human’s emotions.
ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship
Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Chairman Juan Jose Sánchez in a Q&A with ASI CEO Ashish Mittal.
ASI Power Summit 2026: Day 1 & 2 Wrap-Up
Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.
Are Your Customers Getting the Wrong Message?
A recent frustrating experience led Deborah Corn to ask an important question: How well do you understand what your customers know?
FTC Sources Say Regulator Will Sue To Block Cintas-UniFirst Deal
The Federal Trade Commission has not yet voted on the matter, but staff have privately expressed concerns about the combined company’s market share.