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Building an Inclusive Print Industry

Why corporate culture and men as allies matter more than ever.

Is It Legal for Printing Companies To Use AI-Generated Images?

For printing companies and marketers, this raises an important question: Is it legal to use AI-generated images in marketing and sales collateral?

Promo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026

The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.

ASI Fort Worth 2026: Debunking the Biggest Print Myths

Denise Gustavson of PRINTING United Alliance gave distributors actionable tips to start selling print with success.

Commonsku Members Visit Honduras for SanMar Factory Tour

The promo software company and several of its customers witnessed every step in the T-shirt-making process and got a firsthand look at the Counselor Top 40 supplier’s community impact in the country.

Adding Dimension: A Guide to Screen Printing Puff Ink

Special effects inks are one of the easiest ways to elevate a basic print, and puff ink remains a favorite for decorators looking to add texture and visual impact.

Print Primer: Printing Terms & Vocabulary

Distributors who familiarize themselves with these basic terms will be better enabled to communicate with their customers and their printing partners.

Former Paramedic Shares Promo Items EMTs Actually Want

Patrick Black, who spent a decade in emergency services before founding Perfect Imprints, knows the kinds of products his former colleagues appreciate.

Her Imprint: How Linda Fox Learned Print From Scratch & Refused To Fail

In this episode of Her Imprint, Linda Fox shares how she took over a struggling business and rebuilt it from the ground up, learning the print industry firsthand while navigating major personal and professional transitions.

Threads of Change: A Guide To Managing Anxiety for Small Business Owners

Co-hosts Kristine Shreve and Cassie Green enlisted the help of Kevin DeBruyn, owner of Adaptive Counseling and Case Management.

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