The best interactive direct mail uses movement, discovery and surprise to help tell the story, reinforce the message and ultimately drive response.
Pull, Peel, Pop: Direct Mail Made To Be Played With
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Proof Over Promises Summit Aims To Unite Industry on Sustainability Strategy
The climate impact forum, held in Winter Park, CO, brought together around 40 sustainability leaders from across the industry.
Starline Promotes Nicole Tasca to Chief Services Officer
In her 24 years at the Counselor Top 40 supplier, Tasca has worked in various departments including marketing, inside sales, customer service and quality.
5-Minute Mail: Breaking News for Mail-In Ballots
Paul Bobnak and Toni McQuilken chat about the breaking news in the postal world this week: The Supreme Count ruled against an executive order that had been signed ordering an overhaul of the vote-by-mail process and how mail-in ballots are sent, managed, collected and counted.
Promo Insiders: Exploring the Brain-Body Connection With Neurophysiologist Louisa Nicola
Nicola, who works with business executives and elite athletes to tap into their brain’s potential, offers a sneak peek of her keynote ahead of the 2026 ASI Power Summit.
Automate & Elevate Event Returns To Explore AI, Automation in Promo
ASI will serve as Education Partner for the Branded Merch Network event’s second year, which will focus on how AI and automation are changing the print and promo industries.
My Favorite Merch: Josh Pospisil, PromoShop
Industry distributors share the promo products that they love the most.
J. Peterman & How To Keep Your Brand Relevant
Paul Miller, executive vice president and managing director of the American Commerce Marketing Association weighs in: Can you change the merchandise mix without changing the identity of the brand?
What’s Next in Screen Printing Technology?
DCC Group Chief Commercial Officer David Blake joined Apparelist Content Director Cassie Green to talk about some of its latest innovations in screen printing.
Convergence Corner: How Don Klumbach Creates a Top-to-Bottom Branding Experience
The Signarama and Fully Promoted owner in Sugar Land, TX, details how distributors can create fully immersive and engaging brand identities.