Direct mail remains one of the most effective marketing channels available today, but success isn’t about sending more mail. It’s about sending smarter mail.
7 Ways To Get More Results From Your Direct Mail Campaigns
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As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Tees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 2026 playoffs.
SanMar Completes Acquisition of BELLA+CANVAS
The fashion blanks company will continue to operate as an independent brand and is planning to release more than 20 new styles next year.
California Sued by 17 States & Trade Organization Over Packaging EPR Legislation
Attorneys general from 17 states and a wholesaler organization are suing California over what it deems an overreach.
From Concept to Production: How EskoWorld Attendees Shaped a Pouch in Under 48 Hours
What made this year’s event special was seeing something happen that most people in the packaging industry would have dismissed as impossible.
Celebrating the People Who Keep Mail Moving
As a couple million people lined the streets in Manhattan to celebrate the Knicks’ NBA title, video captured a USPS carrier making deliveries by the parade route after police allowed him to pass through a secure area.
Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
Some international soccer fans coming to the U.S. for the World Cup left with a love of ranch, and Kraft has a product to help them get the liquid through airport security.
Promo Insiders: 4 Consumer Buying Habits Shaping End-Buyer Demand
Stephanie Preston of PCNA discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.