Diving Into the ASI/PPAI Carbon Impact Study & What Comes Next

Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.

If You Can Print It, Why Aren’t You Living It?

Your print business should be your most powerful case study, in full view. Not a dated certificate wall or a sample rack tucked into a corner, but a living portfolio that surrounds people the moment they step onto your property, and through your door.

The Promise (and Limitations) of Recycled Polyester

rPET has become popular in apparel and promo as a more sustainable alternative to virgin polyester. But behind the production process story lies a complex recycling system, quality variability and fraud risks that make supply chain transparency critical.