Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.
Beyond Brand Name: 6 Ways Suppliers Are Elevating Drinkware Campaigns
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How Apparel & Wide-Format Come Together in a One-Partner Print Shop
Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.
PCNA Partners With Caddy Splash
The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.
Branding Together: How Creative Merch Sales Strategies Shape the Future of Print & Promo
Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.
Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July
The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down reciprocal tariffs.
Print Primer: How Embellishments Create an Experience
Special effects printing plays a key role in cutting through digital noise by creating a dimensional, tactile and interactive experience for recipients.
Booker Promotions Acquires North Carolina-Based Distributor Custom Advertising
The firm integrating Custom Advertising’s expertise and client portfolio will allow it to deliver more innovative and customized solutions.
QuickBooks Won’t Accept Invoice? Try This
Question: Why won’t QuickBooks Online accept an invoice I’m trying to re-export?
Compass Industries Partners With Rumpl
The supplier will offer blankets and towels from the B Corp-certified retail brand.
The Biggest Direct Mail Myths Marketers Still Believe
For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly and decided the entire channel didn’t work.