Jessica Tillery’s path to founding All Quality Graphics wasn’t linear — it was a wildly unexpected detour that turned into a calling.
Her Imprint: From Sports Medicine to Screen Print — How Jessica Tillery Found Her Life’s Work in Custom Merch
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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles
Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.
What You Need To Know About Printing on Glassware
Equipment, pretreatment, ink adhesion and common mistakes to consider when direct-to-object printing on glass.
Help Your Direct Mail Customer Feel Smart
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Koozie Group Expands Partnership With LoudCup
The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Spring Hill, FL, facility.
Allegra Lisle Acquires PrintSmart Printing
The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.
Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.
Sustainability in Wide-Format: From Buzzword to Business Advantage
Sustainability is no longer a marketing add-on or a niche concern. It’s quickly becoming a core business strategy and a major competitive differentiator for print providers.
11 Sales Training Tips for Modern Print Shops
The best-performing decorators understand that sales isn’t a department. It’s a culture.
Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report
Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.