Here are the practical, grounded trends that could shape direct mail in the year ahead, and ideas marketers can use now to stay ahead of the curve.
Direct-Mail Predictions for 2026
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Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews
AI is a game-changing innovation, but the real power lies in how distributors and suppliers harness it to move our industry forward.
PCNA Promotes Emily Douglas to VP of Revenue Operations
Douglas joined the Counselor Top 40 supplier in 2018 and was most recently the director of strategic sales.
Making Sense of M&A Activity in the Apparel Decorating Community
A quick word on mergers and acquisitions in the apparel industry and what it means going into 2026.
Wide-Format Printer Color Reflections’ Eric Burger Discusses Early Days & Growth
Eric Berger, owner of Color Reflections, discusses the company’s early days, its growth since its founding and what makes Color Reflection’s business model unique.
A Glimpse at the Company Behind the Official America250 Web Store
Fabritech, a Michigan-based distributor and decorator, is working with licensing agency Global Icons to create an array of merch for America’s upcoming semiquincentennial.
Gelato’s Henrik Muller-Hansen on Why the Printing Industry Is a Good Bet
The CEO and founder of Gelato, Henrik Muller-Hansen, sat down with Printing Impressions’ senior editor Toni McQuilken recently to chat about why he decided to bet big on the printing industry, and why he still believes there is a lot of opportunity and growth to be captured by savvy printers.
Seeded Promotions Upcycles Tea Waste Into Grow Kits
The supplier says the new product helps reduce plastic waste while also providing meaningful employment to women artisans in India.
Apparel Decorating Guide — Techniques, Tips & Tutorials
From foundational skills to advanced processes, this updated guide delivers everything decorators need to elevate their craft.
Convergence Corner: Justin Washburn on Creating Repeat Business in Print & Promo
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.