Exclusive research from ASI explores the powerful impact and influence of promotional products.
ASI’s 2026 Ad Impressions Study: Preferred Products
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Promo Insiders: Our Print & Promo Takeaways From the 2026 FIFA World Cup
ASI’s writers and editors share how print and promotional products have become key players at the global sporting event.
Stahls’ Acquires Siser, Adds Heat-Transfer Vinyl Brand to Its Family of Companies
The move will allow the two companies to increase their joint focus on product innovation and industry education.
To Accomplish More by Doing Less
Are you frustrated with your progress in your print business or your print industry job? When that happens, I have to remind myself of the likely cause: I am trying to do too much.
Finding Promo Prospects Everywhere
Imagine selling a product everyone needs and everyone buys. That’s promo.
How Today’s Best Marketers Are Rethinking Direct Mail
The best direct mail marketers aren’t necessarily spending more money. They’re thinking differently.
ASI Show Comes to Chicago This Week
Attendees can participate in education sessions, explore supplier exhibits and hear from Red Lobster CEO Damola Adamolekun during a keynote address.
Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact
Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, business and activism go hand in hand.
Kirk Ross Joins ASB To Lead Partnership Growth
Ross comes to the Counselor Top 40 distributor as a consultant, bringing nearly 40 years of industry experience to the role.
Industry Sales Grow 2.5% in Q2 as Business Pressures Persist
Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions and uneven performance continue to temper promo industry sales.