Exclusive research from ASI explores the powerful impact and influence of promotional products.
ASI’s 2026 Ad Impressions Study: Umbrellas
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Your Website Is a Career Destination
Most print websites are built to sell services. But if you also want to attract people to work with you, your website has another responsibility.
Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?
Apparelist Content Director Cassie Green asked people to offer their thoughts on everything from major events that have impacted their businesses to their goals for 2026.
S&S Announces New Brand Identity
The Counselor Top 40 supplier says the rebrand better reflects its array of products and services.
L2 Brands Acquires National Park-Inspired Brand Wild Tribute
The deal expands L2’s footprint in the conservation space.
The Vernon Company Taps Michelle Flesher To Lead Corporate Programs
Flesher brings more than 20 years of B2B account management experience to the Counselor Top 40 distributor.
Everybody Loves Print on Demand Until the Orders Show Up
Shops that struggle with POD often discover that their biggest challenge isn’t production capacity or printing technique. It’s managing the complexity behind the scenes.
Promo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback
Damola Adamolekun, who will be the keynote speaker at ASI Show Chicago in July, talks about the power of “red carpet hospitality” and building company culture.
Dubow Textile Names Scott Jensen General Manager
Jensen will lead the company’s overall operations, strategic direction and financial performance while overseeing the company’s embroidery and print divisions.
LAT Apparel Appoints Mary Bostwick as Southeast Territory Manager
Bostwick brings more than three decades of apparel experience to the Georgia-based supplier.