For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly and decided the entire channel didn’t work.
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Convergence Corner: Dave Sarro on Strategy Changes & Modernization
The CEO of PromoDirect discusses the company’s growth from print catalogs to becoming a full-service distributor for the digital age.
Smart Source Acquires Assets From Richmond-Based Print Provider Foley Creative
The Counselor Top 40 distributor said the deal will allow the firm to offer a broad range of print, promotional and brand management solutions.
How Conflict in Iran Is Squeezing Packaging & Label Printers
How the conflict in Iran is impacting the packaging industry, plus how converters are – and should be – responding.
SanMar Turns Purpose into Action as Beat the Bridge Presenting Sponsor
For the second year, SanMar will serve as the presenting sponsor for Beat the Bridge 2026, a fundraiser for Breakthrough T1D — a global organization funding type 1 diabetes (T1D) research.
Q&A: Shifting Sales From Transactional to Outcome-Based
Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
HPG Commits To Making Bestselling Pen From Recycled Plastic
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
Submissions Are Open for Print & Promo Marketing’s 2026 Top Print Distributors
Our annual list is a ranking of industry print distributors by prior-year print sales revenue.
Stahls’ Announces Custom Jersey Deal With MLS
The heat printing and decoration provider will handle products for retail and on-field applications.
Labor & the Workforce: 2026 & Beyond
In a shifting labor market, understanding trends and accounting for them will encourage new employees not only to join, but to stay.
