Dave Saracino Joins All American Writing Instruments as Chief Revenue Officer

Tenured promo products industry veteran Dave Saracino returns to his writing instrument roots as chief revenue officer for All American Writing Instruments (AAWI), Linden, NJ. In his new role, Saracino will focus on growing the distribution of AAWI’s promotional products portfolio across North America. He will report directly to…

Easy Profits for 2024: Start with the Low-Hanging Fruit

Looking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. “Low-hanging fruit” refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…