Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size or location.
Direct Mail: A Powerful Channel for Marketing Messages
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How AI Tools Can Help Boost Your Direct-to-Film Designs
Julia Saxon of BeeGraphix explains how she used ChatGPT, Midjourney and other generative AI tools to create a mini-merch collection for Branding Together, the joint podcast hosted by ASI and PRINTING United Alliance editors.
5 Must-Know Facts About Print on Demand
In this ASI Learning Network course, ASI Media’s Theresa Hegel gives an overview of the technology and how it can lead to more sales.
Is Your Print Website Costing You Clients?
The problem often isn’t marketing – it’s your website. Design flaws, confusing messaging, and weak calls to action quietly turn prospects off before they ever reach out.
Beacon Promotions Recalls Repackaged M&M’s in 20 States
Distributors should notify end-recipients to quarantine the items, then return or destroy the products, according to the recall letter.
Target Report: The Bloom Is Off the Rose
For years, mergers and acquisitions in the industry were driven by a steady wave of label-printing deals. But in recent months, label printing and converting businesses have faced growing headwinds.
Stahls’ Strengthens Global Team With New Stahls’ TPT Managing Director
Josep Maria Morralla Mercadé will head up the company’s Spain-based apparel decoration and licensing operation.
It’s Time To Go!
In his final blog for Printing Impressions, Bill Gillespie reflects on the people who taught him, the industry that gave him so much, and why caring deeply will always set you apart.
5-Minute Mail: When Postmarks Aren’t Postmarks
On this week’s episode, Paul Bobnack and Toni McQuilkin chat about how the way postmarks are handled is changing, and how that could impact printers, especially those who print transactional mail or ballots.
Q&A: How To Get the Most Out of Your Trade Show Experience
Proven techniques like knowing who you want to visit and using activations can ensure suppliers stand out at trade shows and distributors get the most value.