The national sales manager for Canadian distributor Logic Group traces his history in print and promo and his company’s full suite of services.
Convergence Corner: Gerardo Alvarado Talks Eco-Conscious Customers & Creative Solutions
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ASI Orlando 2026: Product Showcase Winners
Attendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – items featured in the product showcase.
Factoring Time & Cost Savings Into the Finishing Equation
As print speeds increase and e-commerce growth fuels demand for faster delivery, customers’ expectations for shorter turnaround times continue to rise.
Elevating Embellishments
In a world where information is constant and almost always digital, print has the opportunity to create an emotional response in the people who see it.
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater success with the team’s rivals.
Breaking Through Bottlenecks
Your biggest obstacle to growth isn’t your people, your equipment or your customers. It’s your workflow.
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech accessories to subtle branding opportunities to viral mini-totes.
TikTok Ads for Print Shops in 2026: Worth the Investment?
Let’s explore whether TikTok should be part of your marketing strategy and how it compares with other social media for printers.