We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…
The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city’s art museum. The museum steps are famous for the “Rocky” training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.
Ennis Inc., Midlothian, TX, announced its acquisition of Eagle Graphics Inc. from Annville, PA; and Diamond Graphics Inc. from Bensalem, PA. Since 1976, Eagle Graphics has specialized in fulfilling the commercial printing needs of its customers. Some of Eagle Graphics capabilities include eight-color UV web printing, digital printing, security printing, jumbo rolls, traditional forms, and…
Dive into the world of apparel pricing tailored specifically for promotional products distributors! Our newest blog explores the nuances, common pitfalls, and effective strategies of the trade. It’s more than just numbers—it’s about understanding value in the promo world. We’ve served it with a blend of actionable insights and a dash of fun. A must-read for every business enthusiast!
The St. Regis Group, Cheektowaga, NY, announced the appointment of Jesse Waltman as chief financial officer. Waltman joins as a member of St. Regis’ executive team, reporting directly to newly-announced CEO, Mark Waisbrod. Waltman is a chartered professional accountant who brings more than 15 years of experience in a wide range of finance and business…
Netflix, which has done plenty of pop-ups and limited installments, is taking the idea of these immersive merchandising experiences and making them permanent, bridging a gap between a normal brick-and-mortar store and an event.
In her best-selling book, “The Life-Changing Magic of Tidying Up,” author Marie Kondo identifies high levels of clarity and focus that result from eliminating unnecessary items from our personal and professional lives. Removing “clutter” brings with it an almost overwhelming sense of relief and an ability to spend more time and attention on the things that matter most. The same principal can be applied to our quest to make more efficient use of our time. To “de-clutter,” we must first identify and yes, write down how we spend our time…
You’ve seen apparel trends like “Gorpcore” and “Normcore.” Now there’s Delicore—the phenomenon of restaurants and deli merchandise being treated as high fashion, thanks to celebrities and luxury labels. So, how can you turn this trend into an opportunity for your food service industry clients?
University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
If you weren’t able to join us in Phoenix for the most recent Power Meetings event, check out this video recap showcasing the networking and fun, including golf competitions, live music, and plenty of desert air and sunshine.