When comparing “same-store sales” and “new customers,” you’re essentially looking at two different metrics used to assess the performance and growth of a business. Most Graphic Communication companies are not looking at their business in this manner. I think they should begin breaking out these numbers and let me go into detail as to why…
A white dyeable polyester filament yarn and insulation material ThermaLoop represent a step forward in scalable textile-to-textile recycling, according to Unifi, parent company of Repreve.
When it’s football season, one saying you often hear is, “Offense wins games. Defense wins championships.” That is also true in sales. Offense — or outbound selling — gets new accounts, but defense keeps them producing revenue year after year. What does playing a strong “defense” mean for a sales pro? It comes down to…
The new in-depth study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
The sportswear company released a line of co-branded MoMA socks, with the promise of more through a multi-year deal with LEGO.
The product providers to the $26.1 billion North American merch market believe that, despite the considerable disruption that could come with a strike, their stock levels will stay strong through year’s end.
The annual list ranks the fastest-growing private companies in the U.S.
Tom Arens has experience developing and managing IT teams at Fortune 100 companies and startups. Now, he’s joining Counselor Top 40 supplier Outdoor Cap Company (asi/75420) as head of technology. Arens’ charge is to foster collaboration and innovation to drive successful projects and improve the hat-making company’s…
Watch this week’s Short Attention Span Sales Tip here. Good morning! Well, here we are. It’s the last week before the three most important selling months of the year. What’s your plan? I roll out this same message every year at this time because I believe it’s one of the most important sales tips I…
Targeted email automation can be great I use it a lot: I can send a targeted response to someone. If they click on a link in a previous email and I can send them more information or an offer to encourage them to take action. If they don’t, I can send them a reminder. But…