I love Dan Pena. He tells the unvarnished truth. He has a great short (30-second) speech that you are 2,000 cold calls from being a millionaire.
He’s right.
But the problem, as he so truthfully says, is that most people don’t want to be a peddler.
Check it out:
Yes, most buyers are happy with their current supplier. But on any given day one or two out of ten buyers are open to a new supplier.
Sometimes success is all about being in the right place, at the right time, with the right message.
Why not try it. Pick up the phone and get in a few of those 2,000 cold calls every day.
