We all know that if your mail piece does not get looked at, it is not going to be effective. One way to ensure engagement is by making your direct mail interactive and entertaining. Endless folds take a traditional folded piece and transform it into a captivating experience. These go beyond visual stimulation by requiring recipients to touch and manipulate the piece, sparking curiosity with each turn of the fold.
By “endless fold,” we mean that your customers or prospects open the first set of folds, which then leads to the next, and then the next, creating a cycle of discovery. This format is difficult to visualize, so check out this video demonstration: Endless Fold Example.
Why Use Endless Folds?
Endless folds offer a unique way to showcase your product or service, ensuring your piece stands out and is remembered. Because this format is uncommon, it creates a strong impression and is often shared with others. Most recipients will go through the entire set of folds multiple times because of its fun and curious nature. This level of physical interaction is not possible with digital marketing channels, making it a perfect complement to your multi-channel marketing strategy.
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