Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.
List profiling involves analyzing your current customer base to identify patterns and characteristics, then using those insights to find similar prospects. When done well, this approach improves your response rates and maximizes your return on investment.
Let’s explore two popular profiling tools and how they’re used today.
